FAQ
Questions compliance officers ask.
Plain answers about the record, the monitoring, the timestamps, and the exam package. Nothing here is legal advice.
What is Laiyr?
Laiyr is AI representation risk infrastructure for SEC-registered investment advisers. It gives your firm a signed, third-party-timestamped record of its official facts, and a recurring report of where AI platforms misstate them. The result is a standing, exam-ready evidence file maintained automatically.
What is a Verified Brand Record™?
Your firm's official declaration of its key facts, such as registration status, fee structure, custody arrangement, and disciplinary history, signed by your firm and anchored with independent third-party timestamps. It creates dated, verifiable proof of what the firm declared and when.
Does the SEC Marketing Rule apply to statements AI makes about my firm?
Rule 206(4)-1 prohibits adviser advertisements from containing material statements of fact the adviser cannot substantiate on demand. AI platforms now generate statements of fact about firms outside any channel the firm controls, which raises new oversight questions for compliance teams. Laiyr does not provide legal advice; it provides the dated record and monitoring that make oversight demonstrable.
My firm didn't write what AI says. Why is it my problem?
Three reasons. First, the Marketing Rule requires your firm to be able to substantiate its material statements of fact on demand, an obligation that exists regardless of AI. Second, under SEC guidance, third-party content can become the firm's responsibility if the firm adopts or gets entangled with it, for example by quoting, screenshotting, or linking to an AI answer in its own marketing. An unprompted AI answer the firm never touched is a different case; Laiyr does not treat it as the firm's advertisement. Third, examiners are now asking how firms oversee what AI represents about them. Laiyr does not claim you are automatically liable for an AI platform's answers. It gives you the record that answers all three questions.
How do I prove what my firm's website said on a past date?
Under Rule 204-2, advisers keep records of what they communicate. Laiyr extends that discipline: each version of your declaration is signed and independently timestamped, and every AI response captured about your firm is dated and preserved. Point-in-time questions get answered with a verifiable record, not a screenshot.
Which AI platforms does Laiyr monitor?
Eight platforms, monthly: ChatGPT, Gemini, Claude, Copilot, Perplexity, Grok, DeepSeek, and Meta AI. That's 192 responses per month across the questions prospects and examiners actually ask,
How are records timestamped, and can an examiner verify them independently?
Every record is anchored with timestamps from independent third-party authorities using RFC 3161 and OpenTimestamps. The timestamps come from those authorities, not from Laiyr. Your exam package includes a verification file, so an examiner or your counsel can confirm the dates, and that nothing was altered, without needing a Laiyr account.
Can Laiyr force AI platforms to correct what they say about my firm?
No monitoring tool can force a platform to change its answers, and Laiyr does not claim to. What Laiyr provides is the correction request workflow: a documented request to the platform citing your signed declaration and the dated capture, with the request and its outcome logged in your record. When a subsequent scan shows the answer corrected, that is confirmed and recorded too.
What is the quarterly attestation?
The SEC requires a compliance review at least annually (Rule 206(4)-7); there is no quarterly requirement. As an optional checkpoint, Laiyr prepares a quarterly sign-off confirming your current signed declaration and summarizing the quarter: responses logged, findings opened and resolved, and your correction history, so the annual review is never a scramble. Reviewing and signing it takes about three minutes, and it's the only action the process requires from you each quarter.
How is Laiyr different from AI monitoring tools?
A monitoring tool can tell you what AI said. Laiyr also proves what your firm declared. Your declaration is signed with your firm's key and timestamped by independent authorities, so the record holds up without anyone trusting Laiyr, and every AI response is measured against that signed record. A capture in a vendor's database is evidence you have to defend. An independently anchored record defends itself.
Does Laiyr replace my archiving tool?
No. Your archive proves what your firm stored. Laiyr proves what you said, when you said it, and what AI got wrong about it. It runs alongside your existing stack with no migration.
What does Laiyr cost?
One tier: $249 per month. It includes the signed declaration, monthly scans across eight AI platforms, the always-current exam package, correction requests, and the quarterly attestation. No procurement process, no implementation project.
Is a Laiyr record admissible in court?
Laiyr creates verifiable, legal-grade evidence packages for compliance and legal review, with independent third-party timestamps and tamper-evident records. Admissibility and legal strategy depend on jurisdiction and circumstances and should be reviewed by counsel. Laiyr does not provide legal advice.
How do I see what AI currently says about my firm?
Run the free scan. It shows how AI platforms currently describe your firm, before you spend anything.
How many facts are in the signed record?
Fifteen. Laiyr drafts them from your Form ADV and Form CRS: legal name and registrations, firm identity and contact, ownership and affiliations, assets under management, services, fiduciary status, client types, fee structure, account minimum, custody, disciplinary history, key personnel and credentials, whether the firm advertises performance, conflicts, and the firm’s own use of AI. You review each one before you sign.
Does Laiyr show whether AI is getting more accurate about my firm over time?
Yes. Your overview includes a six-month trend of open misstatements, so you can see the direction as corrections land and platforms update. It doubles as an exhibit for your annual compliance review: oversight, working, documented.
Beyond monitoring, what does Laiyr give me for my 206(4)-7 program?
The program pieces examiners actually ask about, kept current alongside your record: a one-page AI-representation risk assessment, a vendor file for Laiyr (security posture and data handling for your third-party due-diligence folder), a record of who reviewed each month’s scan, an escalation step for high-severity misstatements, and a management summary. Monitoring is the engine; these make it a program.
I’m a compliance consultant with several client firms. Can I use Laiyr?
Yes. One login covers every firm you serve, each with its own signed record, findings, and exam file. Your authority for each firm is verified against its Form ADV or granted by its principal, and logged. Your consultant access is free; each firm is $249/month, billed to the firm or on your own account. See the consultant overview.
Plain-language glossary
Every term Laiyr uses, in plain words.
Verified Brand Record™ (declaration)
Your firm’s official facts, signed by you. The record every AI answer is checked against.
Misstatement
When an AI platform says something untrue or unsubstantiated about your firm. The firm did not make the statement; the AI did.
Representation
What an AI platform tells the public about your firm.
Correction request
An optional, documented ask to a platform to fix what it says, with your signed record attached. Platforms rarely change an answer on request; the value is the dated proof that you found the error and acted.
Independently timestamped / anchored
Time-stamped by an outside service (DigiCert and OpenTimestamps), so the date cannot be disputed and does not depend on trusting Laiyr.
Append-only record
A record that can be added to but never edited or deleted, so any tampering would show.
AI Accuracy Score
Laiyr’s own measure of how often AI platforms describe your firm correctly. It is not an SEC rating.
Exam package
One export with everything an examiner would ask for: your signed record, the AI responses, the findings and what you did about them, and the verification file.
Attestation
Your periodic sign-off that monitoring occurred and findings were reviewed. The SEC requires a review at least annually (Rule 206(4)-7); the quarterly checkpoint is optional.
CCO of record
The chief compliance officer named in a firm’s Form ADV (Part 1A, Item 1.J(1)).
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